Services

Our New Services

We provide integrated marketing & communication services business management with scientific knowledge and long experience in the following market sectors:

  • Agricultural Economy
  • Banking – Trade Finance
  • Commerce (Retailing/Wholesaling, Representatives, Imports - Εxports)
  • Consumer Products
  • Corporate Social Responsibility – Corporate Culture
  • Education (Universities, Institutes, Private/Public Schools)
  • Εnergy
  • Environment
  • Food Industry (Food and Beverage Suppliers, Restaurants, Caterings)
  • Foods & Beverage
  • Health & Beauty (Beauty Institutes, Cosmetics, Health – Beauty - Diet Products)
  • Industry (Agents, Raw/Industrial Material and Products)
  • Institutes - Chambers - Unions
  • Insurance
  • Μass Media & Publishing (Newspapers, Media Stations, Outdoor Media Specialists)
  • Οrganizations – Non-Profit Organizations
  • Politics and Economy
  • Public Sector (Municipalities, Prefectures & Regions, Ministries)
  • Stores (Οpticians, Jewellers Men’s, Women’s, Homestores, Shoes Franchising)
  • Shipping
  • Τechnology
  • Transports - Logistics
  • Τourism (Αgro tourism, Hotels)

Dna offers coaching and consulting in communication marketing in the following sectors: media relations, online / offline campaigns, conferences publicity and corporate publications (special publishing, reportings, private corporations announcements, annual reports, newsletters and in-house magazines editions of banks, universities and other organizations and sectors). Pilot launching testing and evaluation in advertising and creative performance proposals.

Communication, lifestyle and products research analysis and CRM evaluation per sector to leverage brand impact. Evaluation of customers engagement (econometrics, indicators and bespoke parameters of consumer behaviors, consumer brands and services, i.e. proprietary consumer connection global consumer attitudes, including CCS media usage surveys from our authorized media and PR specialists, researchers and other sectors’ institutional reports.

Geomarketing for sellers/exporters. New target markets tracking, geo-decision making, marketing tests, loyalty metrics, exports mapping. Research Development, Micro-marketing, Internet Services όπως Google analytics, SEO, etc digital evaluations.

Digital media negotiations, social media and mobile media evaluations and monitoring, creative contents platforms.


Overview

Advertising

  • Integrated Μarketing Strategies
  • Integrated Communication Campaigns (above – below, Direct – Promo - PR/HR Campaigns)
  • Creative Services (tv, radio, insertions, outdoors)
  • Productions (tv and radio spots, e-separations for magazines/newspapers insertions, outdoor)
  • Media Services (local, national and global Media Relations)
  • Μedia Handling & Buying
  • New Media Services (e-banners, digital newsletter, e-invitations, programs, intranet/micro-web creative mkt)
  • Web/live streaming Services

Direct Advertising

  • Direct promotional material (envelops, invitations, leaflets)
  • Direct MKT Campaigns (creation of Database, b2b and b2c Programs)
  • Diret Mail packages (production and deliverance, targeted databases)
  • Mail House Services (envelopment, dispatch, clarification, coupon, clearing services, one-to-one contact)
  • Direct Promo Materials (business letters, application forms, program, coupons, members' cards, diaries, ad materials, agendas, wishing cards)
  • Corporate material (business gifts, uniforms, accessories)
  • Data Base MKT (first contact, continuous participation, buying, rewarding, follow up contact)

Creative Services

  • Creative Strategy Services
    • Branding / Re-branding (Trademark, logotype, corporate identity, naming, slogans, copy-lines)
    • Corporate Identity applications
    • Creative Material (catalogues, informational reports, dossier, brochures, leaflets, etc.)
    • Packaging
    • Insertions (Newspapers, magazines, e-media)
    • Copywriting (tv/radio spots, scripts, insertions, articles, brochures, leaflets, web contents)
    • Books / Albums Editing Services (adaptations /manuscripts for theatre, movies, tv)
    • Translations
  • Audio Visual Services
    • Tv/Radio/corporate video scripts
    • Tv and Radio Spots production
    • Spots adaptations (translations, subtitling, supers, doublage)
    • Video productions (adaptations, corporate / informational videos, web video and banners)
    • Multimedia Presentations (corporate, product)
    • Scientific, educational,corporate Videos
    • Photography (core adversiting, fashion, packshots, industrial/commercial catalogues)
    • Air-filming (air videos, air photos)
  • Broadcast Production
    • Radio Sponsoring and production
    • TV Sponsoring and production
    • Corporate/Promo Video/Spots production
  • Editions
    • Books - Essays - Albums
    • Editions (magazines, e-editions, newsletters)
    • Informational and Annual Reports
  • Interior Design
    • Design and Construction
    • Pavillions - Exhibitions
    • Display Stands - POS Design
    • Stores - Wall Papers Design
    • Self Stands - 3d layouts - Mock Ups
    • Reconstructions Interior design
    • Interior Design
    • Lighting Design
    • Arte Povera
    • Custom design items

Project Μanagement

  • Design, management and implementation (Projects – Conferences)
  • Integrated communication plans (Corporate, Business Development, Advertsing)
  • Programs for Non-profit organizations
  • Bilateral and European Operational programs

Conferences - Events

  • Εvents & Projects Management
  • Business Fora
  • Academic / Scientific Conferences
  • Trade Exhibitions
  • Meetings/Days - Seminars - Workshops
  • Conferences - Exhibitions
  • Exhibition Presentations
  • Audio Visual Support Services
  • Secretarial Services - Info Desk
  • Info materials (invitations, e-materials, folders, name cards, infomaterials, programs, etc.)
  • Translators

Sponsoring

  • Εntertainment
  • Funding
  • Sports Marketing
  • Events
  • Conferences
    • European and National operational programs (b2b persentations & institutional Meetings)
    • Εducational Seminars
    • Business Fora
    • Scientific Meetings
    • Days - Celebrating Days
    • Announcements – One-to-One contacts
    • Sales Seminars – Training Summits
    • Sales Confererences/Employee coaching seminars

Sales & PR Promotion

  • Promotional Ideas (Design and execution of promotional action plans)
  • Door-to-Door distribution - Questionnaires
  • Ad Hoc Promotional activities
  • Ambient Media Promotion
  • Sampling – Testing
  • Sales/b2c Promotion Material
  • In-Store Management & Promotion
  • On – Pack Promotion
  • Contests (Concept - Execution)
  • Promo gifts
  • Events promotion, advertising & media coverage
  • Product Placement
  • Exhibitional Presentations
    • Organization and Εxhibitors Sitemap
    • Design and Pavillons Constuction
    • Special Constructions - Promo Stands - Digital Showcases
    • Exhibitors' Material (Exhibition Catalogues, programs, tickets, Banners)
    • PR Shows – Openings- Presentations

Publicity

  • Publicity Plans (design, strategy and execution)
  • Publicity campaigns
  • Copywriting – Special Editions
  • Editorials – Articles - Advertorials
  • Gala - Dinners
  • Events Management - Event material productions
  • Corporate Events
  • Organization and Publicity of Internal Meetings
  • Days - Lectures - Special Εvents
  • Τelemarketing Services

Public Relations

  • PR Events Organization and Publicity
    • Concept & Communication PR Strategy
    • PR Presentations
    • Media Campaigns
    • Press Releases - Media Relations
  • Corporate Relations
    • Public Affairs
    • Corporate and Brand Communication
    • PR Events Management
    • Handling & promo material production
  • Product Presentations
    • Products Launching Event program
    • Days and Presentations
    • Fashion events management (concept, installation, fashion shows, fashion parties)
    • Gala – Dinners
    • Catering services
    • Extra supplies (stages, decks, special effects)
  • PR Office Services
    • Media Monitoring - Reporting/li>
    • Press Conferences
    • Media Relations & Briefings
    • Media Kits - Press Releases
    • Advertorials – Editorials – Interviews

Direct Marketing Services

  • Direct Mail Campaigns (direct, mail, e-mail, sms monitoring)
  • CRM Campaigns
  • Evaluation
  • Packaging
  • Βehavioural Communication (Sample Testing, Taste Testing, Tasting/Sample testing – Evaluation research of Quality Metrics)
  • List Brokerage(Data base research – customer obtaining program )
  • Geomarketing ( data/markets mapping for every client base)
  • Ε-mail marketing
    • Design of e-mail lists and companies’ contacts per sector, section and area. Brokerage of mail lists from Greece and abroad
    • Commercial solutions i.e.Single and Double Opt-in Emails of the Greek and global market
    • Unsubscribe Management

Online Marketing

  • Sector / Competition analysis - Web Analytics & Consulting - Web Analytics Training: Site Analysis – Online target segmentation, repositioning - redesign, installation, administration, Google Analytics support).
  • Landing Page Optimization (LPO), Search Engine Advertising (SEA).
  • Search Engine Marketing (SEM), Keyword Research, buying product analysis (Keyword Analysis, Pay Per Click (PPC), Google AdWords)
  • CRM and newsletter ΗΤML: Newsletter Design (custom email template, HTML testing on all email clients (Outlook, Gmail, Hotmail, Yahoo, etc.).
  • Search Engine Optimisation (SEO): Web content development – optimization, HTML code optimization, search engine friendly URLs, internal linking – sitemap, search engines registrations, website popularity – link building campaigns), statistics. Google, Bing, Yahoo, etc Search Engine Optimization Engagement (Keyword Strategy, On Site and Off Site Audits, SEO Strategy Report, Link Building, RSS feeds syndication, social bookmarking, link baiting. SEO Training).
  • Digital Media Advertising: Facebook contextual ads, Google Ads & Google Adwords, Youtube Musthead Ads & Youtube Ads SEM /SEO, Social Media Application & Mobile Application Development - Web Application Development, Online Games (Facebook Games & Mobile Games Development), Viral Marketing Campaigns, Crowd Sourcing Campaigns. Content Seeding in Social Media, blogs and portals

Social Media Marketing

  • Social Media Strategy (Consulting - Design – Implementation – Client Valuation)
  • Design/Maintainance of branded webpages
  • Social Media (content, facebook, youtube, twitter, blog, social media team building & training, channels management, brands loyalty)
  • Digital Marketing Solutions
    • Inbound/Οutbound Marketing
    • Viral Marketing Customer Journey, live shopping, clubs, Couponing, Mobile, social shopping, visual shopping, gamification, attention tracking. TV, Mobile, direct mailing sales, Multichannel, internet shops navigation.
    • Shop Management (Interaction, Research, Web Analytics) Usability (Joy of Use, Navigatio, Searching, Call to Action, Screen design) Frontend (Payment methods, Checkout, Content Management System (CMS), ERP Integration, Infrastructure, Logistics
  • Digital, CRM and Promotional services
    • E-Mail & SMS Marketing (mailing lists, retargeting pay per click, cost per action, cost per sale)
    • Real Time Statistics, Tracking/Reporting Analysis (opens, views, clicks, bounces, complaints)
    • Banners / Links Tracking inside Newsletters, Domain & IP Protection, Bounce Handling
    • Security (Anti-spam Techniques, Trap Cleaners, Spam Rating)

Web Design

  • Οnline Campaigns (Creative New Media, Templates)
  • Online Strategy (SEM, Viral MKT, Content Seeding in Social Media, blogs and portals, CRM and SEO, newsletter)
  • On line Reputation Management: Social Media Monitoring
  • Microsites and Banners (Strategy – Texts – Web Design)
  • Web Design
  • Web Development
  • Blogging (blog, blogger relations, platforms, management, editing, reporting)